BROTHERS CIDER REVEALS LATEST FLAVOUR INNOVATION: MARSHMALLOW
Trailblazers of fruit cider, Brothers, is once again set to expand on its curious mix of flavours with the introduction of Marshmallow, following the success of Brothers Rhubarb & Custard cider which grew 119% in 2019, and Brothers Parma Violet flavour, the third most profitable fruit cider launch of 2019.Our latest flavour assist our drive to be at the forefront of the category as one of the leading and most interesting brands, and help operators to capitalise on the category’s growing popularity, specifically amongst Gen Z and Millennials, 58% of whom typically choose ‘unusual, new or trendy flavours. This activity will be supported by Brothers new ‘A Curious Mix’ marketing campaign, set to launch in April.
With an ABV of 4%, Marshmallow is a delicious unique blend of marshmallows and sweet vanilla flavours and best served chilled over ice. An English, premium cider, Marshmallow is available in 330ml and 500ml bottles.
As with all of Brothers ciders, Marshmallow is gluten free, free from artificial sweeteners and vegan friendly, and will be available to consumers from April 1st 2020.
Matthew Showering, Managing Director, Showerings Cider Mill commented:
“At Brothers we always try to provide meaningful innovation in the fruit cider category. We believe the distinctive and refreshing taste of our Marshmallow flavour will appeal to cider drinkers, especially Gen Z consumers who are influenced by unusual flavours and social media ‘talk-ability’ in their purchasing decisions.
Brothers is the fastest growing premium mainstream fruit off trade and fastest growing packaged cider on trade and our flavours are hitting the mark with a growing number of consumers that want to experiment with familiar flavours - with a twist”.