We’ve just brought home the big one! Brothers Cider has officially been crowned Drinks Brand of the Year 2025 at the Grocer Gold Awards – one of the UK grocery industry’s most respected accolades. The awards ceremony, held at the iconic Royal Albert Hall, celebrates the best of the best across the FMCG sector, and we’re proud to have come out on top.
Recognised for Bold Moves & Forward Thinking
This win marks a major milestone for Brothers Cider. Judged by a panel of industry leaders – from top retailers to analysts and trade journalists – our bold repositioning strategy, strong performance, and future-facing approach to fruit cider stood out in a fiercely competitive category. Judges praised our entry as “an incredibly bold piece of repositioning to futureproof the brand” – a true testament to the direction we’re heading in.
Standing Tall Among Household Names
The Grocer, the UK’s leading trade publication, has long been the voice of authority in the grocery sector, and previous winners of the award include heavyweight brands like Carling, Lucky Saint and Doom Bar. This year we stood tall alongside household names like Doritos and Persil – proof that we’re playing in the big leagues.
It’s a fantastic moment of recognition for our entire team’s efforts over the past 18 months. We set out to reignite the fruit cider category and build a brand fit for today’s drinkers and tomorrow’s shelves. This award proves we’re not only on the right track – we’re leading the way.
The Momentum Keeps Building
It also follows hot on the heels of our standout presence at Glastonbury Festival, where Brothers once again cemented its status as a fan favourite. Momentum is building, doors are opening, and this win is something every trade partner should be excited about.
Let’s raise a (fruit-filled) glass to the journey ahead.
